We Are Building More Than an Online Store
Why is this system necessary?
What we are building at Sato Farm is not just an online store.
We want to create a simple system that allows us to sell rice according to the amount we can actually harvest each year.
First, people who are interested in our rice can join our membership.
There are three levels:
“I just want to know what is happening.”
“I may buy, depending on the price.”
“I definitely want to buy.”
This helps us understand how much rice people may want.
We Sell Rice According to the Harvest
Rice is not a factory-made product.
The weather can change how much rice we harvest.
So we do not want to promise more rice than we can actually produce.
If our own harvest is not enough, we may ask trusted farmers in our area to help us.
In this way, we can work together as a local farming community.
This is an important part of our system.
We Want You to See the Rice as It Grows
We do not want to talk only about selling rice.
We also want to share the story of the rice.
Planting, growing, flowering, and the expected harvest—we will share updates as the rice grows.
We will mainly use LINE and other online tools to send these updates.
Before talking about the price, we want you to know how the rice is growing and what is happening in our fields.
How is the rice growing?
What is happening in the rice fields?
We think this is an important part of buying directly from a farmer.
Start Small and Grow Step by Step
Our system is still at an early stage.
For now, we have started with membership registration and registration emails.
We do not need to make everything perfect from the beginning.
We will try it, listen to our customers, find problems, and improve the system step by step.
Start small.
Learn from each year.
Then make it better.
That is what we mean by “Grow-as-We-Go Direct Sales.”
We do not want to simply sell rice and finish the relationship there.
We want to learn from this year’s experience and use it next year.
We want farmers and customers to stay connected, share the harvest, and build a relationship that can continue for many years.
That is the kind of direct sales system Sato Farm wants to create.
You can also read the Grow-as-We-Go Direct Sales guide on the home page.