Fields and Paddies: Nakanojo

What we are starting is more than just an online rice shop.

We want to grow our rice carefully, watch how the rice plants grow, check the expected harvest, and then deliver the rice directly to our customers as much as we can.

We call this our “Grow-as-We-Go Direct Sales” approach.

We Want to Deliver Nakanojo Rice Directly to You

Nakanojo and the northern part of Gunma have clean water and a large difference between daytime and nighttime temperatures.

These conditions are good for growing rice.

Koshihikari rice from this area has received the highest grade, “Special A,” three times in Japan’s national rice taste ranking.

We want to bring the rice grown in this special area to your table with as few middlemen as possible.

That is why we started direct sales.

The Price Will Be Decided as the Rice Grows

Rice is not a factory-made product.

The weather can change how the rice grows and how much we can harvest. So, we do not decide everything at the beginning of the year.

Instead, we will look at the rice fields and decide the price step by step.

• At the beginning of the year: Reference price — ¥20,000 for 30 kg of brown rice
• Before harvest: Temporary price — adjusted according to the condition of the rice
• After harvest: Final price — decided after checking the harvest and quality

We want to share information about the rice and its condition as much as possible.

Most importantly, we want to communicate openly with our customers.

Please Choose Your Purchase Interest Level

Membership is free.

Please choose the level that best matches your current interest.

• Level 1: I am interested.
  I would like to know how the rice is growing and what is happening with sales.
• Level 2: I may buy it, depending on the price.
  I would like to consider buying the rice after the final price is decided.
• Level 3: I would really like to buy it.
  I would like to receive priority information about buying the rice.

This system does not mean that you have to place an order immediately.

At this stage, the final harvest amount is not yet known. We first want to understand how much rice people would like to buy. Then we can adjust our sales to the actual harvest.

If Sato Farms does not have enough rice for all customers, we may also work with trusted nearby farmers to help provide enough rice.

In this way, we hope to build a system supported by the local farming community.

We Recommend Buying Brown Rice

At Sato Farms, we recommend buying rice as brown rice.

If you polish the rice just before eating, you can enjoy its fresh aroma, shine, and flavor.

You can use a home rice polisher or a coin-operated rice mill in your neighborhood.

From the Rice Field to Your Table, Growing Together

Planting, growing, the rice plants beginning to produce ears, and finally harvesting.

Rice takes many months to grow before it reaches your table.

At Sato Farms, we would like to share each step of this journey with you as much as possible.

We want you to know not only “How much does the rice cost?”, but also “Where is it grown, and how is it grown?”

Our 2026 “Grow-as-We-Go Direct Sales” rice is not ready yet.

We do not know the final harvest amount or the final price. They will become clear as the rice continues to grow.

That is why we would like you to watch this year's rice grow with us, while we share what is happening in the rice fields.

If you are interested in our 2026 rice, please register as a free member.

When we are ready to start selling the rice, we will contact you using the information you provide.

From this year's rice fields at Sato Farms to your table.